Improve Website Performance
There are many ways to improve your website performance, maybe too many. Let’s start from the basic stuff first, because maybe you are missing them…
- UNDERSTADING THE COMPETITION: analysing your competitors is the only way you will be able to understand why customers choose them over you or other companies that offer similar products and services. You HAVE to gain an insight into how the competition works to get ahead of them so this is a major reason why it is necessary.
- GOOD DESIGN IS A MUST: people make snap judgments about everything based on appearance. It’s not only the graphics and layout, useful content is very important too. Whether you like it or not, your design is saying something to your customers.
- SEARCH ENGINES: if you are not listed on search engines (like Google) you simply don’t exist for your potential customers. Have you ever heard about SEO? SEO stands for Search Engine Optimization. If you want your website to be found on the internet then you MUST pretend a good SEO for your business.
- SOCIAL MEDIA: social networks like Facebook, Twitter, Instagram, Pinterest and YouTube have been adopted enthusiastically by businesses for marketing, publicity, customer relations and market research purposes. If you spend money on Facebook Ads you can measure visits and clicks, so you have good statistics. Priceless.
The DO-IT-YOURSELF or EASY-TO-USE websites platforms out there will NEVER help your business. You are the owner, you can’t waste your precious time to become an internet expert, a web designer, a nerdy technician and a social media manager, all together. When you contact professional web companies you may spend more money at first, but you get measurable results. Or you may decide to spend less money for a do-it-yourself solution, to get nothing.