Top Benefits of Working with a SEO Agency
I think all good Internet Marketing SEO agencies are some of the most helpful companies in the world. You may be thinking: “Yeah, of course, it’s your job, you’are selling yourself”. My answer will be: “Yes, of course, but that will NOT change the truth: SEO is really helpful to your business, because search engines are helpful to the users.“
Even if you only have a set amount of money in your marketing budget, most SEO companies can form a plan that fits in your price range. Even if your company already has a marketing department you can add the SEO point of view to it. Let me explain some good points.
Every SEO agency has its share of experts who know SEO inside and out. For some agencies, that might be one or two people who run all of the departments. At others, it could be the entire Internet marketing team held to extremely high standards. The collective experience of the people in these agencies is greater than the single experience you’d get from hiring one SEO specialist.
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
SEO agencies already know the best ways to achieve results for clients. They also have established procedures, checks, and reports to make sure their strategies are working for you. In other words, SEO agencies are ready for virtually anything. Your marketing team may have a similar system in place to make sure your strategies work, too. But when you jump into SEO for the first time, you’ll spend a lot of your early months establishing protocol instead of actually promoting your business.
Some SEO agencies have a reputation for being expensive. But even for how much they cost, it’s nothing compared to the cost of hiring someone internally to do your SEO for you. Even a firing that results in a clean break costs 50% to 75% of that employee’s salary before you hire their replacement. So if you fire someone earning $40,000 per year, you’ll lose their productivity and an additional $20,000 to $30,000 before you get their replacement. But when you contract an outside agency, you only have to worry about: initial investment and any recurring monthly costs.
One of the little-known side effects of SEO is establishing brand trust. SEO is all about getting higher placement in search engines, which are universally trusted across almost all customer demographics. So when someone sees that Google, Bing, or Yahoo! lists your company at the top of search results, then they know you’re worth their time. Have you ever used endorsement on LinkedIn? Well, if a search engine is showing your company, they’re practically endorsing you to their users.
Not having a healthy content on the Internet about your company is really bad. With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
There’s one unavoidable fact about SEO today: Even if you’re not using it, your competitors probably are. So if you want to compete in the fast-moving, 24/7 Internet marketplace, you need some serious SEO strength on your side. Catching up to competition that has an established SEO presence takes time and patience. But an SEO agency brings knowledge and skill to the table that can help you surpass practically any competitor you have. And if you can’t surpass because they are too big an skilled SEO will give you great hints to find the right market share for you. I can quote Diane Hendricks here: “You don’t have to change your goal. Change your path, be willing to, and don’t see that as a failure. That’s just life.”
The last important reason to work with an SEO agency is kind of the sum of every other advantage. Long-lasting results aren’t achieved overnight, though they’re achieved much more quickly than a single person or small marketing team could do alone. They also require maintenance. SEO is a complex industry that changes frequently, and there are new changes to trends and best practices every day. It’s a full-time job just to keep up with SEO news.
If you have any doubt or question, feel free to contact me.